A Love Letter from SPARK CEO, Lorie Corcuera

“What the world needs now is love, sweet love. It’s the only thing that there’s just too little of. What the world needs now, is love, sweet love. No not just for some but for everyone.” – Jackie DeShannon

First, why call it a Love Letter.

Love is my strongest personal core value (if you didn’t know that already) and the core value that all of our SPARK family members share. It’s also our company’s core value.

Everything we do and say comes from Love.

Love is the rope that ties all of us and you, our community, together. I reference a rope and not a thread because it’s stronger. It’s also what I’ve used to rock climb mountains for almost 25 years so this rope has literally saved my life. Our rope when tied into a figure 8 knot, is our logo and a symbol of trust and belonging.   It’s me, you and we… together as partners and connected as one family.

Now that we understand the essence of this letter, here’s what I really want to share.

Lorie Corcuera